{"id":4423,"date":"2024-02-21T12:05:00","date_gmt":"2024-02-21T11:05:00","guid":{"rendered":"https:\/\/enxoo.com\/?post_type=cpt_cs_stories&p=4423"},"modified":"2026-01-12T14:25:06","modified_gmt":"2026-01-12T13:25:06","slug":"customer-success-story-enxoo-helps-arelion-to-align-marketing-and-sales-with-salesforce-pardot-and-crm-integration","status":"publish","type":"cpt_cs_stories","link":"https:\/\/enxoo.com\/pl\/customers-stories\/customer-success-story-enxoo-helps-arelion-to-align-marketing-and-sales-with-salesforce-pardot-and-crm-integration\/","title":{"rendered":"Arelion dostosowuje dzia\u0142ania marketingowe i sprzeda\u017cowe"},"content":{"rendered":"\n
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Enxoo helps Arelion to align marketing and sales activities<\/h1>\n\n\n\n

Arelion chose Enxoo to implement Salesforce Pardot Marketing Automation and integrate with Salesforce <\/a>CRM.<\/p>\n\n\n\n

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READ CUSTOMER REFERENCES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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About Client<\/a><\/p>\n<\/div>\n\n\n\n

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The Challenge<\/a><\/p>\n<\/div>\n\n\n\n

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The Solution<\/a><\/p>\n<\/div>\n\n\n\n

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The Results<\/a><\/p>\n<\/div>\n\n\n\n

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Other Stories<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Arelion<\/figure>\n<\/div>\n\n\n\n
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About Client<\/strong><\/h2>\n\n\n\n

Arelion<\/a> owns and operates one of the world\u2019s most extensive fibre backbones<\/strong>, and is the connectivity partner of choice to the world\u2019s largest content providers, operators and enterprises.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The Challenge<\/strong><\/h2>\n\n\n\n

The major challenge Arelion faced <\/strong>concerned leads & data quality<\/strong> <\/a>– the client was receiving mass SPAM records<\/strong> and for this reason, the main goal of the project was to increase their lead conversion level<\/strong>. Working with the segmentation of the audience, lead flows planning & executing, proposing & implementing new marketing strategies in SPAM protection, helped Enxoo to develop a long-term solution that can help everybody involved in the Arelion sales process.<\/p>\n\n\n\n

Good data quality improves your performance, and KPIs, making the work of the sales team better and helps grow faster! For this reason, as part of its B2B marketing strategy, <\/a>Arelion decided to implement a platform that automates the demand generation process and allows the marketing team to make smarter decisions<\/a><\/strong>. <\/p>\n\n\n\n

The solution had to align marketing and sales activities, providing a streamlined and transparent lead generation process, resulting in an increase of qualified leads assigned to the sales<\/strong> team.<\/p>\n\n\n\n

The new marketing automation platform needed to be integrated with the Salesforce CRM<\/a> solution that was already at the heart of Arelion\u2019s sales operation<\/strong>, ensuring optimal use of existing customer data and information. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Products Used<\/strong><\/h2>\n\n\n\n