{"id":5128,"date":"2021-03-05T17:31:00","date_gmt":"2021-03-05T16:31:00","guid":{"rendered":"https:\/\/enxoo.com\/?p=5128"},"modified":"2024-11-08T10:56:54","modified_gmt":"2024-11-08T09:56:54","slug":"lead-generation-1st-touch-of-building-a-positive-customer-experience","status":"publish","type":"post","link":"https:\/\/enxoo.com\/pl\/lead-generation-1st-touch-of-building-a-positive-customer-experience\/","title":{"rendered":"Lead generation \u2013 1st touch of building a positive customer experience"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Many customers get easily frustrated by stubborn marketers and salespeople trying to sell their telecom services, often offering inadequate products and solutions. Therefore, already at the very beginning of the customer journey, it is worth considering the use of specialized software tools that are designed to develop a customer segmentation strategy. This ensures more effective communication with different groups of customers and significantly increases the chances of a positive customer experience and improves the lead generation process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-to-pick-fruit\"><strong>When to pick fruit?<\/strong><\/h3>\n\n\n\n<p>A skilled fruit grower knows exactly when to pick fruit and when it tastes best, it\u2019s all about timing. In the world of marketing and sales, it should work in a similar way, knowing that a customer rarely makes a purchase decision at first contact, this usually takes time and good timing too. It also requires educating the customer about products and services. For this purpose, there are marketing automation platforms that are equipped with Lead Nurturing tools, helping to build relationships with potential customers.<\/p>\n\n\n\n<p>By identifying the pain points and needs of each potential customer (supported by Marketing Automation and Lead Scoring tools), marketers and salespeople can focus their attention on the most promising leads and effective ways to reach out to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-potential\"><strong>Data potential<\/strong><\/h3>\n\n\n\n<p>With the increasing use of software and systems, the digital footprint of a business grows, generating an immense amount of data gathered from every single customer touchpoint throughout their journey across various channels. This data carries a lot of valuable information which can help to make the right and timely decisions. However, unlocking the business potential hidden in the data is one of the biggest challenges marketers are facing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crm-a-single-source-of-truth\"><strong>CRM \u2013 a single source of truth<\/strong><\/h3>\n\n\n\n<p>Having a powerful CRM system in place helps to effectively manage all the data collected from prospects, leads, and customers. It provides businesses with a consolidated, 360 view of their accounts by target segment, allowing them to customize marketing and sales plans around those subgroups. Additional efficiency can be achieved by integrating the CRM platform with a marketing automation solution as this ensures the alignment of marketing and sales activities. In this way, the marketing team is able to evaluate the effectiveness of segment-specific campaigns and track demand digitally. The sales team benefits from an automated lead assignment process which ensures sufficient sales-ready leads are being moved through the funnel.<\/p>\n\n\n\n<p><a href=\"https:\/\/enxoo.com\/pl\/customers\/customer-success-story-enxoo-helps-arelion-to-align-marketing-and-sales-with-salesforce-pardot-and-crm-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find out how Enxoo helped to align Telia Carrier\u2019s marketing and sales activities<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-grow-your-business-with-enxoo\"><strong>Grow your business with Enxoo<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/enxoo.com\/pl\/\">Enxoo<\/a>\u00a0can help you to build strong customer relationships and increase operational efficiency by offering effective solutions and support on your business transformation journey. We are a team of experts in the field of digital transformation, automation, and OSS \/ BSS. We can advise you on how to realize your vision by making sure all systems and processes are in the right place so that you can engage with customers and other carriers in the best possible way.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Many customers get easily frustrated by stubborn marketers and salespeople trying to sell their telecom services, often offering inadequate products and solutions. Therefore, already at the very beginning of the customer journey, it is worth considering the use of specialized software tools that are designed to develop a customer segmentation strategy. This ensures more effective [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[32],"class_list":["post-5128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","tag-communications"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lead generation \u2013 1st touch of building a positive customer experience - Enxoo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enxoo.com\/pl\/lead-generation-1st-touch-of-building-a-positive-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead generation \u2013 1st touch of building a positive customer experience\" \/>\n<meta property=\"og:description\" content=\"Many customers get easily frustrated by stubborn marketers and salespeople trying to sell their telecom services, often offering inadequate products and solutions. 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