PRESS RELEASES > Enxoo elevates Upp with Salesforce Communications Cloud

Enxoo elevates Upp with Salesforce Communications Cloud

October 4th, 2023

Enxoo, a Salesforce consulting boutique specialising in the telecommunications industry, and Upp, a dynamic FTTx entrant in the UK’s telecom landscape, joined forces in January 2021 to create an IT platform that elevates customer experience with a broadband provider to the next level. This collaboration seamlessly integrated Enxoo’s innovative telecom BSS solution with a number of Salesforce clouds, setting a new industry standard for efficiency, transparency, and customer-centricity. The solution helped Upp to rapidly establish itself as an innovative and competitive player on the market, and become a top alternative broadband provider in the East of England.

The seamless integration with various Salesforce platforms, ERP and other systems provides Upp with a fully automated Lead-to-Cash cycle with zero-touch processes, ensuring full data transparency, operational visibility and efficiency. Upp benefits from Web-to-Lead and Web-to-Order functionality on its website. Through, customers can check service availability, buy products, upgrade their packages and make or change appointments with field service engineers. In addition Upps dynamic customer portal allows customers to take control of their interactions with customer service by creating and managing their own customer service tickets and how the case progresses until resolution.

Enxoo supported Upp with all marketing automation in-cluding acquisition, lead, on supply and the nurturing of customer journeys. Enxoo also built a flexible foundation of systems and processes, allowing Upp to scale and grow its business from day one. The solution includes the integration with OSS, enabling seamless communication with Nokia, Upp’s network infrastructure partner.

Seamless Transition to Communications Cloud

Fast forward to the present, in collaboration with Enxoo, Upp successfully upgraded its solution to Salesforce Communications Cloud, a flagship Salesforce industry product for telecommunications. This upgrade, which took 9 months to implement,  introduced new capabilities, such as ordering add-on services through the Enterprise Product Catalogue, streamlining product management, and reducing time to market. The solution is setting the stage for scalability and continued future growth.

Alex Marshall, CTO of Upp commented that ‘Upp values the cooperation and commitment of the Enxoo team. The cut over to live together with all data migration and transformation have been planned and tested upfront and delivered accordingly during the weekend. Such a smooth transition positively surprised everybody, proving that the right partnership, suitable technology plus proper planning and preparation leads to the value that IT is supposed to deliver.’
Krzysztof Zych, CEO of Enxoo, concludes, ‘The collaboration with Upp is an excellent example of a partnership in which both parties value cooperation and do everything possible to move forward with trust and mutual understanding. Embarking on Communications Cloud allows Upp to use all the recent innovations, including generative AI features, elevating customers’ experience to the next level. It’s an important milestone for Enxoo as well, marking our inaugural Salesforce Communications Cloud project after last year’s decision to initiate closer cooperation with the Salesforce Industry team and become a full-fledged Salesforce Communications Cloud provider.’

Paving the Way for the Future

The Upp solution spans across the Salesforce Platform, encompassing various aspects such as the Upp website, My Account self-care functionality (Experience Cloud), Field Service, Field Sales, Customer Care, Call Centre, Mulesoft, Marketing Cloud, and Certinia (formerly FinancialForce). Enxoo’s support extended to both the public website and a comprehensive solution with front-end interfaces and APIs. This allowed for seamless product selection, purchase, and payment in a single session for Upp’s prospects and customers. Upp’s BSS is already seamlessly integrated with OSS and a provisioning platform, enabling zero-touch service activation and management.

For media inquiries or more information, please contact:

Emma Cox, [email protected], +44 7984 353 437

Upp, headquartered in Peterborough, is a UK telecoms provider with a mission to deliver next-level broadband services to underserved areas in the East of England. With a commitment to innovation and a dedication to customer satisfaction, continues to redefine excellence in the telecoms industry.

Enxoo provides telecommunications-specific digital transformation solutions based on Salesforce technology. As one of the fastest-growing independent Salesforce partners since 2012, Enxoo’s mission is to provide a combination of solutions and consulting services to optimize sales cycles, support growth & revenue, and improve operational processes. For more information, visit:


About Enxoo


We are Enxoo. A team of industry experts, business leaders, system architects and product designers who are passionate about growing communications and real estate businesses.


We create industry clouds for communications and real estate businesses. Having strong roots in the above two enables us to come in as partners and stay in close collaboration during the whole process digital transformation. We begin with clarifying client’s vision and planning the transformation journey. Once the course is set, we dive into implementing solutions that supercharge the business growth.



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